The notion that media publicity is free is a misconception that needs to be addressed. Behind the scenes, online media platforms incur significant expenses to maintain their operations. Website renewals, often paid in dollars, are a substantial burden due to the high exchange rate between the dollar and naira.
Furthermore, media practitioners must purchase monthly data subscriptions to stay connected and gather information. These costs add up, making it challenging for online media outlets to provide free services.
The exchange rate fluctuation alone is a significant strain. With the current exchange rate, renewing a website can cost tens of thousands of naira. This expense is compounded by the need for consistent data subscriptions, software updates, and equipment maintenance.
Given these expenses, it’s unrealistic to expect media practitioners to provide free publicity. Quality content creation and dissemination require significant investment. Online media platforms must balance their passion for storytelling with the financial realities of running a business.
To sustain online media, it’s essential to recognize the value of their services. Businesses, individuals, and organizations seeking publicity should be prepared to compensate media practitioners fairly. This collaboration will ensure the continued provision of quality content and the growth of the online media industry.
